The Social Circle
for Couples
Introduction
Vision
To build the world’s first private network where couples create meaningful social lives beyond work and family.
Problem
Couples struggle to meet like-minded couples with shared interests
Relocation & busy lifestyles break social circles
Social media ≠ real connections (500M+ users, but declining real bonding)
Couples often rely only on each other → social pressure
Friend groups rarely merge after marriage
Solution
Sawa is an invite-only, curated platform where couples:
Meet like-minded couples
Build connections before meeting
Join curated social experiences
The Market
Opportunity
Global Market Stat
Urban couples are increasingly spending on lifestyle and experiences, yet no platform captures social discovery between couples.
$320 billion (2026)
and growing at
25% CAGR
Indian Market Size
Urban Couples
(20-45 Age Group)
50 Million Couples
Projected Users
(0.5% penetration)
250,000 Users
Revenue Streams
Subscription Model
Membership (₹800/month)
Curated Experiences
Paid events & social meetups
Brand Collaborations
Partnering with lifestyle & experience brands
In-App Purchases
Exclusive events & premium access
Membership
Tiers
Premium (₹800/month)
Designed for couples looking to explore their social circles while enjoying core features.
Core Features
Swipe through profiles of other couples and connect through matches.
Participate in community-hosted events and gatherings.
Access curated activity suggestions to plan outings and experiences.
Basic customization of profiles to reflect shared interests.
Access to exclusive events organized by Sawa.
GTM
Network products need local density. Our go-to-market is city-led,
not national spray-and-pray.
City POD Launch: (90 Days Rollout )
Week 1-2 : Seed Couples
Start with 30-80 Couples Vetting Criteria+ Invite Mechanism
Week 3-6: Curated Experiences
2-4 Experiences per month Partnered Venues
Week 7-12: Scale
Referrals and Paid Amplification Creator
Collaborations + Testimonials
The Future
Geographic
Expansion
City-first rollout → high-density urban clusters
Feature
Expansion
AI-based matchmaking
Smart activity suggestions
Event planning tools
Monetization Growth
Exclusive content
Workshops & couple retreats
Investment Ask
Investment Ask
Seeking
₹5 Crore
₹2.4 Cr → Team building
₹2.2 Cr → Marketing & city launches
₹40L → Misc
Join Us